Build automated Slack alerts for when a competitor launches a high-traffic page

The Automation Recipe Architecture

1. Trigger: A competitor publishes a new page.
2. Action 1 (Filter): Ensure it's not a generic PR or empty glossary update.
3. Action 2 (Analysis): Have an LLM summarize the competitor's page to identify their target keyword.
4. Action 3 (Notification): Send a beautifully formatted Slack message directly to your SEO or Content channel.

Step-by-Step Implementation in Make.com

Step 1: The Trigger (RSS)

1. Go to Make.com and create a new Scenario.
2. Add the RSS -> Watch RSS feed items module.
3. Paste the competitor's feed URL (e.g., https://competitor.com/blog/feed).
4. Set it to run every few hours.

Step 2: The Filter

• Click the wrench icon between the RSS module and your next module to add a Filter.
• Set the condition: Title (the RSS item title) does not contain the phrase Press Release.
• Or use Make's text length filters to only trigger for substantial articles.

Step 3: LLM Keyword Extraction

1. Add the OpenAI (ChatGPT) -> Create a Completion module.
2. Connect your API key.
3. Use this Prompt:

   "Analyze the following article title and summary. Identify the primary SEO keyword they are likely trying to rank for. Return ONLY the keyword phrase."

4. Pass the Title and Description variables from the RSS feed into the prompt.

Step 4: The Slack Alert

1. Add the Slack -> Create a Message module.
2. Connect it to your targeted #seo-radar channel.
3. Format the message clearly using Markdown and dynamic variables from the previous steps:

markdown
🚨 **Competitor Content Alert** 🚨
**Competitor X** just published a new article.

**Title:** {{RSS.title}}
**URL:** {{RSS.url}}

**Probable Target Keyword:** {{OpenAI.choices[0].text}}

*Should we create a counter-article?*

The Meta Effect