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OptiLens
E-commerce & Shopping
Overview
OptiLens audits why online store visitors don't buy, scoring layout, copywriting, page speed, SEO, trust signals and accessibility out of 100 using established tools (Google PageSpeed Insights, axe-core), with a web app for any store and a Shopify app that also checks store context; neither edits the store directly.
Key Features
- Scores layout, copy, speed, SEO, trust and accessibility out of 100
- Ranks every fix by impact with a cited source
- Works on any public store (Shopify, WooCommerce, BigCommerce, Wix, Webflow)
- Does not edit the store directly
Best For
E-commerce store owners who want a prioritized, evidence-cited list of conversion-blocking issues.
Pros & Cons
Cons
- The full one-time audit costs $49 beyond the free 10-second scan.
- Recommendations are automated and were not independently validated by SEODataPulse.
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Pulse Verdict
Editorial review by SEODataPulse · Editorial rating: 3.8/5 · Updated
This is an editorial assessment, not an average of customer ratings.
“A conversion-rate audit tool that scores a store's layout, copy, speed, SEO, trust and accessibility out of 100 and ranks fixes by impact, free to scan and affordably priced for a full audit.”
Pricing
Web: free 10-second scan, then $49 one-time audit. Shopify app: free (1 audit), Starter $29/month, Growth $79/month, 3-day trial.
Pricing changes often — confirm current plans on the official site.