Serpel
Overview
Serpel is an SEO platform that combines rank tracking, site audits, keyword research, search data and AI-answer visibility. Rank tracking covers live Google results on desktop or mobile down to position 100, including city or postal-code level. The site audit crawls up to 1,000 pages per crawl with 94 checks, including AI crawler and llms.txt checks. Keyword research provides volume, trend, CPC, competition and intent. AI visibility checks whether ChatGPT with web search and Google AI Overviews cite or mention a site. Google Search Console, Bing Webmaster Tools and analytics data can be connected. Developers can use a CLI, a REST API and a remote MCP server.
Key Features
- Rank tracking to position 100 on desktop or mobile, nationally or by city/postal code
- Site audit crawler with 94 checks, including AI crawler and llms.txt checks
- Keyword research with volume, trend, CPC, competition and intent
- AI visibility checks for ChatGPT web search and Google AI Overviews
- CLI, REST API and remote MCP server with OAuth sign-in
- Scheduled reports by email, Slack, Discord or webhook
Best For
SEO practitioners and developer-led teams who want rank, audit and AI-visibility data accessible from a dashboard, CLI, API or AI coding agents.
Pros & Cons
Cons
- Usage is credit-based; heavier keyword and crawl monitoring needs a paid plan or top-ups
- The free plan is limited to 1 project, 50 keywords and 250 pages per crawl
- Not independently benchmarked or hands-on tested by SEODataPulse.
Pulse Verdict
Editorial review by SEODataPulse · Editorial rating: 4/5 · Updated
This is an editorial assessment, not an average of customer ratings.
“Serpel combines rank tracking, site audits, keyword research and AI-answer visibility checks in one SEO platform, with a CLI, REST API and MCP server for developer and agent workflows. A free credit allowance is available, and paid plans are monthly with credit top-ups.”
Pricing
Free €0 with 100 credits; Starter €19/month; Pro €49/month (incl. VAT); credit top-ups from €5.
Pricing changes often — confirm current plans on the official site.